Revolution Radio Online is the new name for Crossfire Radio, as the station embarks on an exciting new phase of its development.
Crossfire Radio was the brainchild of Robin Ellis & Darren Smithson. Having worked on their own individual shows previously and realising they had similar ideas and aspirations for a radio station they combined their efforts in 2015 to create Crossfire Radio. CFR was and remains a fully licensed internet radio station, with legally acquired music a mandatory commitment from all our DJs. Both Robin and Darren's shows centred around Rock Music but they always hoped to include shows and presenters playing music of more varied rock genres in the future. This ambition was realised with the addition of a host of new DJs with different format or genre rock shows joining from within a year of broadcasting to the present day.
However, these new DJs and shows also, over time, changed the the overall direction of the station so, whilst still rock focused, it offered a far more comprehensive set of rock genres, as well as related music genres and experimental formats, that were not part of Robin’s original vision for the direction of the station, especially when the two channels- CFR Rock & CFRXtra- had to temporarily merge due to an impending studio relocation.
Robin therefore decided to leave the management of the station to Darren and the station manager Bonnie Foster, but is back rocking our Sunday nights away with the Sunday Rock Show.
The Recent Past
All this coincided with issues with our radio host, L2MR, who had become increasingly unreliable and unwilling to work with the station. Darren and Bonnie therefore decided to move the hosting to a new partner, SHOUTca.st, who offered a whole different approach to working in partnership, and also brought with them some fantastic new online tools.
There tools perfectly compliment the revolutionary way that the station was designed to run, with satellite home studios linking into a central server, with DJs and listeners interacting via our Forum and FB show groups, and a first class website offering music related news, articles, blogs and Playback pods and so on- not to mention our Artificial Intelligence DJ application, Dee Jap.
Because of this, Darren and Bonnie took a roadtrip to work out the future of the station and decided to revisit the name and branding, feeling that Crossfire Radio didn't really say what the station was about in these changing times. Added to this was the problem of the sheer number of other stations called Crossfire Radio, as well as the Chrysler Crossfire car Radio! Right from the beginning our branding had always used the word "revolution", and the tag "Join the Revolution" has been a constant phrase for a number of years. With the new web address ".online" now available, we suddenly had three elements that said exactly what we did- Radio, Online in a Revolutionary way.
And so Revolution Radio Online was born.
RRO is now completing a period of consolidation, with the two previous channels now permanently merged into the new RevolutionONE channel, and our DJs and listeners getting used to the broadcast of differing genre shows on the one channel. The station's output will still remain at least 80% rock and metal (or genres thereof), with the remaining 20% comprising of alternative pop, experimental and/or magazine style programmes.
Once we have everything in place, we will begin a new recruitment phase for a metal only show for Tuesday nights, as well as a weekend rock breakfast show, and a new 3 days a week afternoon show.
We are also embarking on a brand new development path for the future, and details of that will added here soon.
The Revolution has just begun. Glad you're coming along for the ride.